Recently, for the 20th anniversary of the L’Oréal Brandstorm competition students were given the opportunity to compete in a challenge that saw them tapping into their creative side to imagine a new groundbreaking product – or product range for the iconic ‘The Body Shop’ brand.
The brief – to analyze the market, build a new marketing strategy, designing the packaging of their product or product range’s packaging and to develop a communication campaign with a real advertising company.
The prize – Winning teams from each National Final gets the honor of presenting their strategy face-to-face with LOréal executives in Paris and a trip to a destination of their choice worth £10000.
One of the finalist entries from the LISOF Rosebank Campus.
LISOF were lucky enough to have three teams competing in the South African trials ( two teams from Rosebank and one from Hatfield) among other institutions that included UJ, Wits, AAA Advertising Academy and the Tshwane University of Technology.
All three our teams made it to the final stages of the National Competition and all placed within the Top 9 entries.
The 3rd year Marketing students making up the teams representing LISOF at the National Finals were:
On the experience of competing in the Brandstorm initiative, Kelly Fraser from the LISOF Rosebank campus had the following to say:
“LOréal’s approach to using interactive games and challenges to harnest new ideas works really well and appeals to the new-millennial generation. The appeal of competitions like these lie in the chance of winning a placement within a major company like LOréal on the merit of your ideas and in a sense fast-tracking your career by side-stepping the corporate ladder.”
“I think we can be very, very proud of what they achieved and how the represented LISOF” agrees Sara Ross, 3rd year Marketing Lecturer at both Rosebank and Hatfield campuses.
Indeed an achievement we can be proud of!